Thrive in the attention economy
"Information consumes the attention of its recipients.
Hence, a wealth of information creates a poverty of attention."
- Herbert Simon
"Weapons of mass distraction" are all around us.
Too much information. Too many choices. Addictive devices and apps. Disruptive technologies. Sensational fake news. All of these things compete for our personal attention, insidiously killing our ability to focus on what should be most important to us.
At the same time, as business professionals, we have a need to capture and maximize attention from likewise distracted prospects, clients, employers and employees in order to achieve our strategic business and career goals. Therein lies our modern day dilemma and social paradox.
Welcome to the "Attention Economy."
It's time to focus. Because in a noisy, distracted world, he/she who focuses, wins big.
At the same time, as business professionals, we have a need to capture and maximize attention from likewise distracted prospects, clients, employers and employees in order to achieve our strategic business and career goals. Therein lies our modern day dilemma and social paradox.
Welcome to the "Attention Economy."
It's time to focus. Because in a noisy, distracted world, he/she who focuses, wins big.
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Founded by global marketing veteran, Jane Scandurra, Scandurra Group is a boutique consultancy that delivers advisory, learning/coaching, and program management services to help you thrive in a complex, constantly changing, attention-challenged economy:
Motivation to act. Mindset to focus. Marketing to influence. |
"The illiterate of the 21st century will not be those who cannot read and write,
but those who cannot learn, unlearn, and relearn. ”
-Alvin Toffler
but those who cannot learn, unlearn, and relearn. ”
-Alvin Toffler
Capture and Hold the Attention of Others:
Cutting through clutter has become much harder as the amount of choices and level of mass distraction has grown. How do you capture and leverage the precious attention of clients, prospects, employees and influencers? Adopt effective strategies and tactics that build credibility and trust and demonstrate your unique value as an individual or an organization. Stand out from your competition, drive new opportunity and influence lasting success.
Learn more: ~ Personal Branding ~ Social Media Enablement
Learn more: ~ Personal Branding ~ Social Media Enablement
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Harness and Channel Our Own Attention:
In a distracted world where multi-tasking is the norm, our inability to focus has become a conditioned state - an unintended consequence of our connected world. As a result, innovation, productivity, health and relationships suffer. Get back on track. Become a lifelong learner and ensure you maximize your skills to stay relevant in a changing job market. Regain and reinforce critical, uniquely human traits that will prove invaluable in the future of work. Learn to focus on developing the habits necessary to enjoy a healthy and happy modern lifestyle.
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"Tell me what you pay attention to, and I'll tell you who you are.”
-Jose Ortega y Gasset
-Jose Ortega y Gasset
What Clients SayWith over 30 years of global marketing experience, Jane Scandurra worked for industry-leading companies including IBM, Prodigy, Nokia and Bristol-Myers before starting her own consulting business in 2008. As an avid, enthusiastic networker and connector of people and ideas, she's passionate about educating and motivating individuals and organizations to achieve personal and professional success in our connected and attention-challenged world.
CONTACT JANE |
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