Thrive in the Attention Economy
"Weapons of Mass Distraction" are all around us...
Too much information. Too many choices. Addictive devices and apps. Disruptive technologies. Sensational fake news headlines. So. Many. Memes. All of these things compete for our personal attention, insidiously killing our ability to focus on what should be most important to us in order to succeed.
Likewise, in our work lives, we need to capture and maximize attention from distracted prospects, clients, partners and employees in order to achieve our strategic business goals. Therein lies our modern day dilemma and social paradox.
Welcome to the "Attention Economy."
It's time to FOCUS. Because in a noisy, distracted world, those who know how to EARN the attention and trust of their most important stakeholders by delivering consistent value, WIN BIG.
Likewise, in our work lives, we need to capture and maximize attention from distracted prospects, clients, partners and employees in order to achieve our strategic business goals. Therein lies our modern day dilemma and social paradox.
Welcome to the "Attention Economy."
It's time to FOCUS. Because in a noisy, distracted world, those who know how to EARN the attention and trust of their most important stakeholders by delivering consistent value, WIN BIG.
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Founded by online pioneer and global marketing veteran, Jane Scandurra, we deliver consulting & learning services for B2B focused on maximizing engagement to drive lasting business success in the attention economy.
Mindset to focus. Motivation to act. Marketing to influence. |
"Tell me what you pay attention to and I'll tell you who you are. ”
-Jose Ortega y Gasset
-Jose Ortega y Gasset
Focus on who and what is most important to drive success
Cutting through clutter becomes much harder as the sheer volume of choices and level of mass distraction continues to grow. How do you capture and maximize the precious attention of your workforce, partners, clients, prospects and influencers? Adopt the right strategies and programs that build credibility and trust by demonstrating unique, differentiating value.
Stand out, sink the competition and savor lasting success by maximizing:
Stand out, sink the competition and savor lasting success by maximizing:
WHAT:
Branding Content Social Media |
WHO:
Employees, Contractors Clients, Prospects Partners, Influencers |
HOW:
Alignment Activation Advocacy |
What Clients SayWith over 30 years of global marketing experience, Jane Scandurra worked for industry-leading companies including IBM, Prodigy, Nokia and Bristol-Myers before starting her own consulting business in 2006. As an avid, enthusiastic networker and connector of people and ideas, she's passionate about educating and motivating individuals and organizations to achieve personal and professional success in our connected and attention-challenged world.
CONTACT JANE |
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"The illiterate of the 21st century will not be those who cannot read and write,
but those who cannot learn, unlearn, and relearn. ”
-Alvin Toffler
but those who cannot learn, unlearn, and relearn. ”
-Alvin Toffler
Alliances & Advisors
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Scandurra Group is proud to be an official partner of STOP. THINK. CONNECT.™, the global online safety awareness and education campaign from the National Cyber Security Alliance. Scandurra Group joins hundreds of organizations around the world in support of a safer, more secure and more trusted internet.
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