"We are the CEOs of our own companies: Me, Inc.
To be in business today, our most important job is to be head marketer of a brand called YOU."
- Tom Peters
To be in business today, our most important job is to be head marketer of a brand called YOU."
- Tom Peters
If no one knows who you are in a socially connected world, do you even exist?
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OK, that may sound a bit extreme, but staying relevant and visible in a world where competition for attention is fierce has quickly become an imperative to success... on so many levels: Managing your career. Driving new business opportunities. Creating loyal customers. Even for finding a lasting relationship. :) If you're not able to stand out when and where it counts, it almost feels like you're invisible. That's why you need a personal brand. Yeah, that means you. :)
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"Branding is what people say about you when you're not in the room."
- Jeff Bezos, Amazon CEO (& richest guy in the world)
- Jeff Bezos, Amazon CEO (& richest guy in the world)
If you don't know what you're selling, how can anyone know what they're buying?
Creating a strong personal brand establishes you as a natural leader, valued employee and trusted resource. Becoming memorable and essential to your target audience is how you open doors in today's attention economy.
Ultimately, people don't just buy skills, they buy comfort and peace of mind that they made the right choice -- and you want that choice to be YOU.
Creating a strong personal brand establishes you as a natural leader, valued employee and trusted resource. Becoming memorable and essential to your target audience is how you open doors in today's attention economy.
- How are you different from your colleagues who work in similar roles? Why should you be chosen for the next great assignment or promotion over them?
- How do you make your competitors irrelevant by being the natural choice for whatever product or service you're selling?
Ultimately, people don't just buy skills, they buy comfort and peace of mind that they made the right choice -- and you want that choice to be YOU.
- Learn how to leverage everything that makes you remarkable and uniquely you: your natural talents, strengths, skills, experience, personality, values, etc.
- Get laser focused on who you serve and what you do best to position yourself in ways that differentiate you from others.
- Build trust and credibility to attract the opportunities you desire to succeed.
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1:1 Coaching Accelerates ProgressCount on a trusted, confidential relationship with someone who cares about your success and who also holds you accountable. Working with a coach provides the extra guidance, discipline and confidence you need to achieve your goals.
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