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What makes you different
​makes a big difference.

"We are the CEOs of our own companies: Me, Inc.
​ To be in business today, our most important job is to be head marketer of a brand called YOU."

- Tom Peters

If no one knows who you are in a digital, socially connected business world, ​do you even exist?

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OK, that may sound a bit extreme, but staying relevant and visible in a world where competition for attention is fierce has quickly become an imperative to success... on so many levels: Managing your career. Driving new business opportunities. Creating loyal customers. Even for finding a lasting personal relationship. :) If you're not able to stand out when and where it counts, it almost feels like you're invisible. That's why you need to pay attention to personal branding. ​Yeah, that means you. :)
"Branding is what people say about you when  you're not in the room."
- Jeff Bezos, Amazon CEO (& richest guy in the world)
You need to know what you're selling, so potential clients know what they're buying.

Creating a strong personal brand establishes you as a natural leader, valued employee and trusted resource. Becoming memorable and essential to your target audience is how you open doors in today's attention economy. 
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  • How are you different from your colleagues who work in similar roles? Why should you be chosen for the next great assignment or promotion over them?
  • How do you make your competitors irrelevant by being the natural choice for whatever product or service you're selling?
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Ultimately, people don't just buy skills, they buy comfort and peace of mind that they made the right choice -- and you want that choice to be YOU.

  • Learn how to leverage everything that makes you remarkable and uniquely you: your natural talents, strengths, skills, experience, personality, values, etc.
  • Get laser focused on who you serve and what you do best to position yourself in ways that differentiate you from others.
  • Build trust and credibility to attract the opportunities you desire to succeed.
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